Cofounder Docs
Cofounder Docs

Cofounder Docs

Quickstart

Start the highest-leverage work around your product with Marketing, Sales, Design, Engineering, or another company department.

Start With The Company Around Your Product

Keep building your core product in your own codebase. In Cofounder, start with the work that turns that product into a company: positioning it, giving it a strong website, finding customers, launching it, and setting up the operations behind it.

If you are not sure what belongs here, read What Cofounder Does.

Choose The Department

Open Canvas, then choose a department workspace or open the Roadmap and pick an available department step.

Department onboarding choices include:

  • Engineering when you want a landing page, marketing-site implementation, internal workflow, growth instrumentation, or another technical business artifact
  • Marketing when you want a launch plan, campaign, content, or marketing-site work
  • Sales when you want ICP, outbound, consult notes, or pipeline work
  • Design when you want brand identity, decks, email templates, or UI kits
  • Operations, Finance, Support, or Legal when you want to build the systems that keep the company running

The exact label can vary by workspace, but you are looking for an onboarding task such as Build your website, Run marketing campaign, or Send email outreach.

If you are not sure which department onboarding to start, ask Cofounder in the side panel:

Which department onboarding should I start based on our current company setup?

Start The Department Onboarding Task

Start from the department workspace, the Roadmap step, or the + menu on Canvas.

Attach any files the department needs and use Auto Assign if you want Cofounder to pick the right agent.

Example requests:

  • Engineering: Build a landing page for the product, connect the waitlist form, and open a PR with a preview.
  • Marketing: Run the first launch campaign workflow and create the draft pack for review.
  • Sales: Define the ICP, find the first target accounts, and draft outreach without sending it.
  • Design: Set up the brand identity and save the brand kit for future work.

For a core product change, ask Cofounder to prepare the specification or handoff prompt for your engineering workflow:

Turn this customer feedback into an implementation brief I can give to the coding agent working in my product repo.

Review The Department's Output

The output should match the department you chose:

  • Engineering should produce a website or internal-tool PR, preview, technical artifact, or a handoff brief for your product engineer.
  • Marketing should produce a campaign brief, draft pack, copy, or marketing artifact in the Library.
  • Sales should produce ICP notes, account research, outreach drafts, CRM updates, or next-step recommendations.
  • Design should produce brand assets, a brand kit, deck material, templates, or design guidance.

Open the task detail page or Canvas attention queue, then approve, request changes, or ask the agent to keep going.

Move To The Next Department

When you are ready to continue, go back to the Roadmap or Canvas and pick the next department.

Add integrations, files, and department context as the next workflow calls for them.

Next Steps