Cofounder Docs
Marketing Department
Set up the Marketing Department, choose channels and Missions, review the operating plan, and manage ongoing marketing work.
Marketing Department
The Marketing Department is the workspace for repeatable marketing operations: positioning, content planning, social publishing, launch work, analytics review, and recurring Marketing Missions.
Use the Marketing Department when you want Cofounder to help run a marketing loop over time, not just draft a one-off artifact.
The Marketing Department brings together:
- a dedicated Marketing workspace on Canvas
- the Marketing Agent and any custom marketing agents you add
- department context, files, and generated campaign assets
- recommended channels and content Missions
- approval-gated publishing drafts
- marketing analytics and follow-up recommendations
Marketing Setup
When you open or start the Marketing Department, Cofounder guides you through a setup flow that turns your company context into an operating plan.
The setup usually asks you to confirm three things:
- Channels — where Marketing should focus first.
- Missions — the recurring marketing loops you want Cofounder to help run.
- Intensity — how often the department should create or prepare new work.
Cofounder uses your company context, positioning, product stage, and connected accounts to recommend sensible defaults. You can accept the defaults or adjust them before launch.
Choose Channels
Channels tell the Marketing Department where to focus content and publishing work.
Supported channel recommendations can include:
- X
- TikTok
- Threads
- YouTube
- Bluesky
- Telegram
- Snapchat
You can choose one or more channels. Cofounder uses those choices to shape the content calendar, draft formats, approval cards, and analytics views.
You do not need every account connected before setup. If a channel needs a connection later, Cofounder will keep drafts reviewable and ask before taking external actions.
Choose Marketing Missions
A Marketing Mission is a recurring loop with a goal, objectives, cadence, approval rules, and a first task.
During setup, Cofounder recommends Missions based on your business. Examples include:
- founder point-of-view posts
- customer evidence sprints
- ICP pain-point research
- market-response monitoring
- category clarity content
- short-form demo clips
- community answer desks
- competitor gap watching
You can activate multiple Missions. Cofounder creates operating documents for selected Missions and starts the primary first task when the department launches.
After launch, you can manage recurring Missions from the Marketing workspace. Pause a Mission when the loop should stop temporarily, resume it when you want it active again, or archive it when it no longer belongs in the operating plan.
A Mission can update Marketing context, maintain structured state, draft content, prepare calendar items, and ask for approval when something would leave the workspace.
Choose Intensity
Intensity controls how much marketing work Cofounder should prepare.
Typical levels are:
| Intensity | Planning target |
|---|---|
| Minimal | 3 posts per week |
| Steady | 5 posts per week |
| Active | 8 posts per week |
| Aggressive | 12 posts per week |
| Full send | 18 posts per week |
Higher intensity means Cofounder prepares more drafts and follow-up work. It does not mean Cofounder publishes externally without review.
Launching The Department
After you confirm channels, Missions, and intensity, Cofounder materializes the Marketing workspace.
Launch can create:
- a Marketing operating plan
- Mission operating documents in the Library
- selected recurring Missions
- an initial task for the primary Mission
- a Marketing workspace announcement card
- draftable content/calendar work for review
If something fails during launch, Cofounder should keep the setup tied to the Marketing workspace chat so you can retry without starting from scratch.
How Ongoing Marketing Work Runs
After launch, Marketing work happens through Missions and ordinary Marketing Agent tasks.
Use Missions for ongoing loops such as keeping a content calendar full, drafting founder-led posts, or monitoring market response.
Use the Marketing Agent for one-off work such as a launch brief, campaign plan, deck, landing-page brief, image set, or SEO brief.
A healthy Marketing Department flow looks like this:
- Cofounder recommends or runs the next Marketing task.
- The Marketing Agent drafts the artifact, content, or plan.
- The result appears in Canvas or the Library.
- You review approvals before publishing or sending anything externally.
- Cofounder updates department context and Mission state as work completes.
- Analytics and prior results inform the next recommendation.
Publishing And Approval
Marketing can prepare publishing-ready drafts, but external actions are review-gated.
Review before:
- publishing social posts
- scheduling posts to connected accounts
- sending campaigns
- changing a live marketing site
- using claims, customer quotes, pricing, or performance numbers externally
Some cards may show that one provider or channel succeeded while another needs attention. Treat those as partial results: review what succeeded, fix the failed channel or connection, then retry the remaining action when appropriate.
Analytics And Follow-Up
The Marketing Department uses analytics and workspace state to recommend follow-up work.
Depending on your setup, Cofounder can track signals such as:
- onboarding and setup completion
- selected channels and Missions
- content calendar coverage
- published or draft content status
- engagement and channel performance
- company profile and positioning signals
- first-task and first-canvas outcomes
These signals help Cofounder make better recommendations, but they do not replace human judgment. Use analytics as a prompt for the next campaign, content iteration, or positioning update.
When To Use Another Department
Use another department when the work belongs elsewhere:
- Sales for lead lists, outbound, pipeline, ICP validation, and customer-development work.
- Design for brand systems, visual direction, UI kits, and high-polish presentation design.
- Engineering for code, app changes, marketing-site implementation, instrumentation, and production deploys.
- Support for customer issues and support operations.
Marketing can brief these departments, but the implementation should happen with the right agent.